Feb 16, 2012 0
Site Spotlight: Unique geek chic with Fashion For Nerds
This month in the Site Spotlight is Audi of Fashion For Nerds. It’s one of my favorite personal style blogs because Audi’s fashion sense is so utterly her own. She has a way of pairing items that is unexpected and original while also remaining wearable. I’m always inspired to try something new after reading her posts.
About Audi
I’m a 42-year-old scientist who works for a small start-up biotech company that is working on novel therapeutic treatments for cancer. I live and work in San Francisco, and am passionately fond of my city and its culture. I would describe my lifestyle as having an alternative bent. As a hobby I make hats, and sometimes sell them through Dark Garden corsetry here in the city.
I also occasionally do custom projects through the Etsy shop that is now mainly run by my husband Mark, who makes leather accessories. I enjoy San Francisco’s unique nightlife and events, dining out, travel, and live music. Mark and I share our home with a chuckwalla lizard and 2 beautiful pit mix dogs.
About Fashion For Nerds
I started Fashion for Nerds mainly because at the time I was working for a company where most of my coworkers weren’t concerned with clothing as a creative outlet, and I wanted a place to connect with other people who shared my interest in dressing for fun and self expression.
For the most part the blog is a daily lookbook, which allows me not only to catalog what I wear for future reference, but also to get feedback from others.
Often I try to dissect each outfit and explain how I put it together or how I could style it differently, and occasionally I write tutorials about specific topics such as showing tattoos (or not) for job interviews, layering, shopping, etc.
About her audience
I think my blog appeals to women who are wanting to add more flair to their outfits, are looking for different ways to style the items in their closets, or are trying to infuse their corporate or academic wardrobe with individuality.
Because I don’t have kids, I have the time to focus on things like fashion; as a result, many of my readers tend to be working moms who have spent years putting their own desires last and are ready to turn that around. That was an unexpected surprise for me, and I love it; I think it’s great to connect with people whose lives are very different from my own and to think that they might take something useful away from what they see or read on my blog.
I think my blog also appeals to women in their 40′s and 50′s who still want to have fun with clothing but who have the obvious constraints of work, being active and busy, and having to live within a budget.
I enjoy challenging the typical expectations of how a woman over 40 should dress but at the same time I have no desire to pass myself off as younger than I am, and I think this is a particular challenge for many women in my age bracket.
Her favorite posts
- ’50s Style for a Wedding
- Tattoos and Interviews
- San Francisco Travel Guide, Part 1: Shopping
- Downtown (things will be great when you’re downtown)
[Site Spotlight is a feature on the third Thursday of every month that brings you a new or noteworthy style and fashion blog.]
Share the love
Thanks to Audi for participating in this month’s Site Spotlight, and thank you for reading. Did you like this post? Please leave a comment or share it with someone else; just use the handy sharing widget below.
(Want to get more shopping tips and fun insider stuff? Join The Style List. It’s like a secret club in your email inbox! And when you join, you’ll get my free email series, 7 Days to Better Shopping. It’s my gift to you!)
